Wealth

By this, we are exploring what constitutes wealth: money or personality. As Ed gains this money, the character acts as a conduit through which people’s perspectives towards the poor and those rich are explored. We showcase individual unconscious mindsets towards these people, as their actions show what wealth means to them.

Greed

We explore individual attachments to wealth from a financial perspective. Alicia is a character Ed meets and is infatuated with Ed, mainly because he looks rich, based on his highly reputable clothing. This is despite having minimal chemistry. This interaction reveals Alicia’s true desires showcasing how society is infatuated with accumulation within capitalist norms.

Power

Does money = power? In this world, it may seem that way. But, in this film, this notion is challenged. How can these dynamics in power be manipulated?

Relevance

The aim of ‘King For A Day” is to challenge the detrimental attachment society has for money. It forces the audience to challenge their own perceived interconnection between value and money.

From when Ed was ignored as a homeless person to suddenly being recognized and garnering attention after changing into a suit, Ed’s transformation and eventual treatment by people are visual metaphors of how Ed is treated differently.

With a heavy focus on highlighting the beauty of hedonism, we hope to encourage the audience to question the heavy capitalist society they currently dwell in and decide what factors they believe suit their needs.